Marketing, minus the guesswork.
Learn modern marketing the way startups actually do it: how to find your customers, what to say to them, and how AI makes the work faster. All in one workbook, step by step.
You don't need another forty-hour course. You need to know what to do on *Monday.* For whom. On which channel. And which tools can take half the work *off your plate.*
Three steps.
One of them is free.
Try it before you decide. When you want to move from understanding to doing, the workbook is the next step.
Taste
Do a real exercise right here on the page and read the whole first chapter. No email needed.
Practise
32 exercises with worksheets and ready-to-use prompts. Each one builds on the last, using your own project.
Build
You finish with a go-to-market plan, a voice file for your AI tools and a list of real people to talk to.
One clear route.
No tab chaos.
Theory, exercises, tools and setup sit side by side in the workbook, in the order you actually need them. Coloured side tabs always show you where you are.
Foundations
Who you're for, how big the market really is, and why people would choose you.
What's inside 2Research & channels
Research without a budget, picking one channel, and the numbers that show it works.
What's inside 3Getting customers
Content people share, ads that earn their budget, and messages that get replies.
What's inside 4Marketing with AI
Ten chapters: prompting, research, content, images and video, AI search, ads, agents, ethics.
What's inside 5Toolkit
53 tools explained with prices, an 11-step setup guide, 11 build projects and a 30-day plan.
What's inside ✓Made to follow
An “In short” box in every chapter, clickable contents, and a path for your situation.
What's insideOne exercise,
on the house.
A good positioning statement makes every later decision easier: every ad, every post, every pitch. Fill in the fields and watch yours take shape.
Not a book to finish. One to use up.
80 designed A4 pages to print or fill in on a tablet. Short ideas, real examples, and space to write.
One idea. Two exercises.
The first to understand, the second to do. Honest time estimates, so you know what you're signing up for.
Fill it in, don't just nod.
Messaging house, channel scoring, unit economics, outreach sequences. By the end, the workbook is your plan.
Tools, setup and a 30-day plan.
53 tools with prices and first steps, a setup guide, 11 build projects, 12 prompts, videos and a 102-term glossary.
Twenty chapters. From “who for?”
to “where’s the line?”
Read chapter one before you decide.
Cover, the route through the workbook, the contents, the Monday test and all of chapter one. A PDF, no email address needed.
For people who build things.
Students
You learn the theory in lectures. This is what to do with it on Monday, plus tools and certificates that count on a CV.
Founders & side projects
You have a product but not enough customers. The workbook gets you to one channel, one message and your first ten people.
Career switchers
You want into marketing and need proof, not just vocabulary. Every exercise leaves you with something you can show.
Less than a textbook. More useful than most.
A fair price for students, paid once. No subscription, nothing hidden.
The Modern Marketing Playbook
Workbook edition
PDF- 20 chapters in 5 parts on 80 pages
- 32 exercises and 11 build projects
- Prompt library and 30-day plan
- Guide to 53 tools plus setup guide
- Videos, free courses and glossary