Marketing, minus the guesswork.
Learn modern marketing the way startups actually do it: how to find your customers, what to say to them, and how AI makes the work faster. An online playbook you click through, and a workbook you fill in.
You don't need another forty-hour course. You need to know what to do on *Monday.* For whom. On which channel. And which tools can take half the work *off your plate.*
Three steps.
One of them is free.
Try it before you decide. When you want to move from understanding to doing, the workbook is the next step.
Taste
Do a real exercise right here on the page and read the whole first chapter. No email needed.
Practise
32 exercises with worksheets and ready-to-use prompts. Each one builds on the last, using your own project.
Build
You finish with a go-to-market plan, a voice file for your AI tools and a list of real people to talk to.
One clear route.
No tab chaos.
Theory, exercises, tools and setup sit side by side in the workbook, in the order you actually need them. Coloured side tabs always show you where you are.
Foundations
Who you're for, how big the market really is, and why people would choose you.
What's inside 2Research & channels
Research without a budget, picking one channel, and the numbers that show it works.
What's inside 3Getting customers
Content people share, ads that earn their budget, and messages that get replies.
What's inside 4Marketing with AI
Ten chapters: prompting, research, content, images and video, AI search, ads, agents, ethics.
What's inside 5Toolkit
53 tools explained with prices, an 11-step setup guide, 11 build projects and a 30-day plan.
What's inside ✓Made to follow
An “In short” box in every chapter, clickable contents, and a path for your situation.
What's insideOne exercise,
on the house.
A good positioning statement makes every later decision easier: every ad, every post, every pitch. Fill in the fields and watch yours take shape.
Not a book to finish. One to use up.
80 designed A4 pages to print or fill in on a tablet. Short ideas, real examples, and space to write.
One idea. Two exercises.
The first to understand, the second to do. Honest time estimates, so you know what you're signing up for.
Fill it in, don't just nod.
Messaging house, channel scoring, unit economics, outreach sequences. By the end, the workbook is your plan.
Tools, setup and a 30-day plan.
53 tools with prices and first steps, a setup guide, 11 build projects, 12 prompts, videos and a 102-term glossary.
Twenty chapters. From “who for?”
to “where’s the line?”
Everything in the book.
Brought to life.
As a member you open the complete, living version: sliders that calculate your market and unit economics live, hand-picked videos right on the page, and setup guides you tick off step by step. And it never goes stale: it is adjusted, refined and updated as fast as marketing technology moves.
Read chapter one before you decide.
Cover, the route through the workbook, the contents, the Monday test and all of chapter one. A PDF, no email address needed.
For people who build things.
Students
You learn the theory in lectures. This is what to do with it on Monday, plus tools and certificates that count on a CV.
Founders & side projects
You have a product but not enough customers. The workbook gets you to one channel, one message and your first ten people.
Career switchers
You want into marketing and need proof, not just vocabulary. Every exercise leaves you with something you can show.
Two ways in. One goal: better marketing.
Marketing technology changes every week. That's why the online playbook is alive: it is adjusted, refined and updated continuously, so you always learn with today's tools. The print edition is the condensed snapshot: it stays exactly as it is on the day you buy it, like a printed book, and it's yours forever.
The living playbook
The complete version. Cancel anytime. VAT included.
- The complete online playbook, in English and German
- The whole workbook, interactive: 20 chapters, 33 exercises with answer fields, a 30-day plan to tick off
- Continuously adjusted, refined and updated as fast as the technology moves
- 33 hand-picked videos, interactive frameworks and calculators
- Guide to 53 tools with step-by-step setup, always current
- Your personal login with email and password
- Print edition (PDF) not included
The print edition
The condensed edition to keep. VAT included.
- The workbook as PDF in English and German
- 32 exercises, 11 projects, a prompt library and a 30-day plan
- Print it, write in it and keep it, forever
- The edition from the day you buy. It stays as it is
- No updates, videos or interactive tools