Marketing, minus the guesswork.
Learn modern marketing the way startups actually do it: how to find your customers, what to say to them, and how AI makes the work faster. Start free, go deeper when you're ready.
You don't need another forty-hour course. You need to know what to do on *Monday.* For whom. On which channel. And which tools can take half the work *off your plate.*
Three steps.
One of them is free.
Read as much as you like. When you want to move from understanding to doing, the workbook is the next step.
Read
The online playbook: clickable frameworks, 50+ AI tools explained simply, setup guides, videos and a glossary.
Practise
24 exercises with worksheets and ready-to-use prompts. Each one builds on the last, using your own project.
Build
You finish with a go-to-market plan, a voice file for your AI tools and a list of real people to talk to.
Real knowledge.
No sign-up.
Everything here is free and stays free. No email form, no account. Start wherever you're most curious.
The Playbook
STP, market sizing, NTPMA, funnels, CAC and LTV as interactive visuals you can play with.
OpenMarketing with AI
What AI really changes: research, content, ads, AI search and automation.
OpenAI tools, explained
50+ tools: what each is for, roughly what it costs, and which to pick for which job.
OpenSetup guide
Your AI marketing stack, step by step, plus tech terms in plain words.
OpenVideos
Hand-picked explainers from the best, playable right on the page.
OpenGlossary
Every term from A/B test to webhook, with everything related to it. Searchable.
OpenOne exercise,
on the house.
A good positioning statement makes every later decision easier: every ad, every post, every pitch. Fill in the fields and watch yours take shape.
Not a book to finish. One to use up.
36 designed A4 pages to print or fill in on a tablet. Short ideas, real examples, and space to write.
One idea. Two exercises.
The first to understand, the second to do. Honest time estimates, so you know what you're signing up for.
Fill it in, don't just nod.
Messaging house, channel scoring, unit economics, outreach sequences. By the end, the workbook is your plan.
Prompts, tools and a 30-day plan.
12 tested prompts, an atlas of 40+ tools sorted by job, free courses with certificates, and a glossary.
Twelve chapters. From “who for?”
to “where’s the line?”
Read chapter one before you decide.
Cover, contents, the Monday test, and all of chapter one with both exercises. A PDF, no email address needed.
For people who build things.
Students
You learn the theory in lectures. This is what to do with it on Monday, plus tools and certificates that count on a CV.
Founders & side projects
You have a product but not enough customers. The workbook gets you to one channel, one message and your first ten people.
Career switchers
You want into marketing and need proof, not just vocabulary. Every exercise leaves you with something you can show.
Less than a textbook. More useful than most.
A fair price for students, paid once. No subscription, nothing hidden.
The Modern Marketing Playbook
Workbook edition
PDF- 12 chapters on 36 designed pages
- 24 exercises with worksheets
- Prompt library and 30-day plan
- Tool atlas with clickable links
- Free courses with certificates